The platform is rolling out a new feature that allows them to reduce the quantity of AI-made videos appearing in their streams. This initiative comes as the service revealed that it now features in excess of 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a full-scale launch. This advancement coincides with a rise in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the most rapidly expanding content creators on another major platform primarily display clips produced artificially. A significant portion of this material is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that a lot of users enjoy content made with AI tools, including computer-generated images to informative clips, and we aim to give people the ability to adjust the amount of that, according to their own preferences,” stated a company executive.
AI on the Platform
The service shared that there are now 1.3 billion videos on its app labeled as artificially created. Overall, in excess of 100 m media items are submitted to the platform every day, making AI content a minor part of its overall inventory.
User Control Features
Users will be able to decrease or raise the amount of AI content they view by using the content preference feature in the app and choosing the AI content topic. Further subjects that can already be controlled under the filter cover news, clothing, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules require content makers to identify convincing artificially created content, and it bans harmful fake videos of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be deleted under its community policies.
In addition, the service will from now on add an AI-generated watermark to content created with its own AI tools, or identified by an industry-wide initiative for spotting AI-generated material. This step is intended to stop users from attempting to bypass the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2 million AI literacy fund for experts and groups to develop educational content about using AI responsibly. This project will support charitable organizations dedicated to educating coding and technology.
Content Safety Approach
TikTok has justified its moderation strategy, amid debate over proposals to make redundant numerous review team members in the United Kingdom. It is planning to cut a significant number of roles in its content moderation department in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A company official stated that staff-based oversight would still have a role, but automated tools can shield workers by removing the most distressing content before it is viewed by people. TikTok announced a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s very important to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is making a difference work at speed.”
